SEO for Digital Artist, working with keywords part 3
Ok, now you have found some keywords as a part of learning digital painting SEO, what’s the big deal? What do I need these keywords for anyway?
We will look at a few different areas where our keywords will come in handy.
1-The most important place to be using keywords is in your copy. By that I mean in the content pages you continuously add to your blog or website (if you are using a content management system). I keep coming back to adding content. Search engine spiders love new content. If you are not adding content frequently you really don’t stand a chance of ranking very high. This is yet another area our cool looking flash sites do us a huge disservice.
Some great places for your keywords are at the top of the page, in the headline and sub headline and try to include the keyword for that page (article, post) in two additional paragraphs, the first and the last would be top choices.
Also realize that search engine spiders are not able to string phrases (yet, that I know of). So you need to use the exact keyword or keyword phrase you want to get ranked for. In the instance of this article you will see Digital Painting is my primary keyword. Also the spiders will read Digital Painting SEO, and Digital Painting SEO Tips as well. What the spiders wont put together is any of the words that are not in order. For example if I was using a keyword of “Digital Painting” the spiders would not put that together from the title I have used here.
2- You can put your keywords in your ALT tags. Say we add a photo of a young child on our blog. We could include an ALT tag that says, “Anne poses for her baby portrait at 6 mos”, or some other phrase that includes our keywords. ALT tags consist of words. When the search engine spiders read the keywords or keyword phrases within the tag, it increases your keyword usage. Higher keyword usage means a better chances of getting higher positioning. Optimum keyword usage is 3-4%, so if your blog post has two hundred words you should utilize your primary keyword six or eight times.
3-Your domain name is probably already chosen, if not consider using your keywords in your domain name. An example of this is this blog. One of our keywords obviously is digital paint. We use it in the domain of digitalpaintmagazine.com.
4-Another area for consideration is to use your keywords in your page names. Again with a blog this is very simple to do. If you have a flash site it is much more difficult to do unless you know coding. There are a few SEO plugins that actually help make this a simple process for blogs.
Hope this helps.