Digital Painting SEO tips-Keywords part one

We are going to take a quick peek at keywords.  First, what are keywords?

Keywords are the words or phrases that a potential client types in the search engine to find you. These keywords are what the search engine algorithm finds to deliver the desired content to the person seeking information.

So if you are a digital artist specializing in children’s portraituresome of your keywords might be, children’s portraiture, commission a portrait, children’s paintings ect. The idea here is to figure out what your client base would put in the search engine search box to find you.

Using keywords is critical. Search engine spiders rely on these words to find your site.  This is one of the big challenges to using a cool looking flash site. They sure are pretty but a very simple site with lots of content,  that is, copy that will answer your potential clients’ questions will smoke a pretty website in terms of traffic. As visual artist that is a challenge. We need a site that is representational of our work but still has lots of content. That is one reason you really have to have a blog. Dump the flash website and replace it with a site that you can add plenty of keyword rich copy. Hard to swallow I know.

Using the proper keywords is just as important. For example if you are an artist  I probably would not use artist as one of my keywords. Why? It is way to competitive and you really don’t stand a chance of anyone ever find you when they type in “artist” in the search engine box. It is way to competitive. A better way for you to do this would be to narrow it down. Use “Children’ s Portrait Artist, Denver” instead. You will have a much better shot at someone finding you with that keyword.

So ideally you want to use high traffic and low competition keywords.  And the only competition we should ever be concerned with are the websites in the Top 10 of the search engines. Outside of that is pretty much useless.

So how do we find keywords and where/how do we use them?  That will be the next post. Then we can get back to backlinks again. Bored?  Check out some of the tutorials or brushes on the resource pages.