How can you sell more digital art?

Learn reason your prospects whip out there plastic and BUY NOW!

Well we already know that people buy on emotion not logic, at least most people. If you have a prospect that is asking a bunch of technical questions and already knows the stats from Wilhelm Research on  your giclee prints….they MIGHT be a techie that buys on logic. That would be a rarity though.

But what gets the emotional wheels turning in a prospect to start with? Ok, here is the secret. Ready? Your prospects buy from you when they believe doing so will enhance their self image in some way.  It will serve you greatly to see how your product or service can be a vehicle for which your prospects can envision a better self.  Sound hinky right?

You might think its mumbo jumbo but the simple fact is the more you can help your prospects to visualize that expanded sense of self-worth by owning your product, the more sales you’ll make. It’s that simple. You can check out Maxwell Maltz  and his 1960 classic Psycho-Cypernetics or Dr Robert Cialdini and his popular book on persuasion and marketing, Influence: The Psychology of Persuasion for an in depth study that will serve your company well.

So how is this done? Well as artist we don’t spend much time on developing sales copy, an USP, an elevator speech or heaven forbid… a scripted sales system. Spending time in this area for most artists is boring. It is critical to your success though.  By properly developing and implementing those three pieces alone you could potentially double your sales in 2010.

We will put together a few articles on how to best accomplish these tasks.

Digital Art demonstration with free art software

We have been going on about SEO and Art marketing stuff for a while now. There is still much to come about keywords, backlinks, site structure and why a CMS (content management system) like WordPress or Joomla will out perform a website most of the time.  All of the time if, like me, you are a mere mortal and don’t want to take the time to be a webmaster and learn coding and all of that mess. Wrong side of the brain for me.

So, that being said here is a cool video from David Revoy. What I like is that this is produced from open source (read free) art software. We will be looking at some of these in the near future. The other thing I particularly like is the process in which David works. I learned digital painting from a variety of master painters and still am learning more chops each day. One of the things in my work-flow a bit different than some is I use what I call chaos, (Andrew Jones coined it…I think) Very similar to the “muck-up” phase of painting just a tic different. David Revoy employs chaos here as well. Don’t worry if you are not a free hand artist, you can still employ chaos in the workflow of painting from photo reference. Enjoy.

Digital painting time-lapse : Lezard from David REVOY on Vimeo.