Your Questions About How To Sell Digital Paintings

John asks…

How can I sell my digital paintings online?

I like to create digital paintings using photoshop. I am wondering if I can sell these like traditional paintings and if anyone has any advice to spare. Thanks. :0)

Timo answers:

There are a host of sites that one can sell your artistic creations from. Redbubble, Etsy, Fine Art America, Deviant Art and Ebay are just a few of the sites that an artist can look at. The challenge with selling online is getting noticed or “found”. The common perception that ones artistic endeavors will speak for themselves is not at all accurate.

To have a decent chance at all one must have their own site as well as the have a presence on some of the free sites. So buy a domain name, start a blog or put up a site (a WordPress Blog is highly recommended), spend some time learning about basic SEO then write about your art. It is a bunch of work with many new skills you will have to discover but the rewards are well worth the effort.

At Digital Art Academy we have some blogging classes and Digital Painting Forum there are many discussions in the archives about this. Additionally some of the other blogs we talk about like Barney Davey’s Art Print Issues,  Alyson Stanfields Art Biz Blog and others will have some great information about selling work online.

Be clear about what your work is. There should be no doubt in your buyers mind what they are purchasing whether it is a giclee print or a mixed media original spell out what your client is getting from you.

3 Tips to Help Market Your Art With Facebook

Market Your Art on Facebook

I have been reviewing my workflow of my businesses and I have discovered a few things: 1-I work way to much, 2-I don’t paint enough, 3-My creative outlets have taken on more areas that image creation, 4-I need to get back to basics.

So to get back to basics I will begin to paint and write more.  So today I thought I would begin by re-cycling some of the information I have had at art marketing buzz. Since launching the magazine I have not really focused on writing marketing pieces.  For me, writing is an extension of doing or being.  So if I know I am going to write more that means I will begin again to research, try new things, fail and prosper; basically get back to the process of constant re-renewal.  So today we will take a peek at FaceBook.

These four Facebook tips are really simple and effective for helping you meet more people and potentially sell more art.

1-Frequently post new photos and paintings.  This is an area I really need to focus on. The biggest photo sharing website is not Photobucket or Flickr…it is Facebook.  Having a good representation of your digital photography, digital paintings or your traditional media images is a good way draw in some new viewers to your profile.  People on Facebook love beautiful imagery.

Also keep in mind when you upload photos, several thumbnails go into the “newsfeed” of everyone on your friend list as well as on your wall.

The caption on your art is important here. Use your keywords to help name those images when you are using them for web content.

2-Comment on other peoples goodies.  Posting only your own stuff is not cool.  Become a resource for information. You can get hooked up with Google alerts to help keep you informed of a specific topic.  Its easy and free.  Getting involved in discussions and providing information for others will pay big dividends.

3-Leverage your time by Linking Twitter to your Facebook.  You can use a platform such as tweetdeck to make this very simple.  You can download tweetdeck for free at http://wwwtweetdeck.com

4-This is totally cool. You can add the “profile HTML” application to your profile page. What this means for you is that you can add html code into your profile page. Cool.  That means it could be a banner ad or anything using code.  I am going to put an opt-in box for the magazine there.  The only thing to do an opt-in page you need is the code from your chosen auto-responder.

Sell More Digital Paintings With This Marketing Secret

How can you sell more digital art?

Learn reason your prospects whip out there plastic and BUY NOW!

Well we already know that people buy on emotion not logic, at least most people. If you have a prospect that is asking a bunch of technical questions and already knows the stats from Wilhelm Research on  your giclee prints….they MIGHT be a techie that buys on logic. That would be a rarity though.

But what gets the emotional wheels turning in a prospect to start with? Ok, here is the secret. Ready? Your prospects buy from you when they believe doing so will enhance their self image in some way.  It will serve you greatly to see how your product or service can be a vehicle for which your prospects can envision a better self.  Sound hinky right?

You might think its mumbo jumbo but the simple fact is the more you can help your prospects to visualize that expanded sense of self-worth by owning your product, the more sales you’ll make. It’s that simple. You can check out Maxwell Maltz  and his 1960 classic Psycho-Cypernetics or Dr Robert Cialdini and his popular book on persuasion and marketing, Influence: The Psychology of Persuasion for an in depth study that will serve your company well.

So how is this done? Well as artist we don’t spend much time on developing sales copy, an USP, an elevator speech or heaven forbid… a scripted sales system. Spending time in this area for most artists is boring. It is critical to your success though.  By properly developing and implementing those three pieces alone you could potentially double your sales in 2010.

We will put together a few articles on how to best accomplish these tasks.

Demonstration Using Free Art and Painting Software

Digital Art demonstration with free art software

We have been going on about SEO and Art marketing stuff for a while now. There is still much to come about keywords, backlinks, site structure and why a CMS (content management system) like WordPress or Joomla will out perform a website most of the time.  All of the time if, like me, you are a mere mortal and don’t want to take the time to be a webmaster and learn coding and all of that mess. Wrong side of the brain for me.

So, that being said here is a cool video from David Revoy. What I like is that this is produced from open source (read free) art software. We will be looking at some of these in the near future. The other thing I particularly like is the process in which David works. I learned digital painting from a variety of master painters and still am learning more chops each day. One of the things in my work-flow a bit different than some is I use what I call chaos, (Andrew Jones coined it…I think) Very similar to the “muck-up” phase of painting just a tic different. David Revoy employs chaos here as well. Don’t worry if you are not a free hand artist, you can still employ chaos in the workflow of painting from photo reference. Enjoy.

Digital painting time-lapse : Lezard from David REVOY on Vimeo.