Sell More Digital Paintings With This Marketing Secret


How can you sell more digital art?

Learn reason your prospects whip out there plastic and BUY NOW!

Well we already know that people buy on emotion not logic, at least most people. If you have a prospect that is asking a bunch of technical questions and already knows the stats from Wilhelm Research on  your giclee prints….they MIGHT be a techie that buys on logic. That would be a rarity though.

But what gets the emotional wheels turning in a prospect to start with? Ok, here is the secret. Ready? Your prospects buy from you when they believe doing so will enhance their self image in some way.  It will serve you greatly to see how your product or service can be a vehicle for which your prospects can envision a better self.  Sound hinky right?

You might think its mumbo jumbo but the simple fact is the more you can help your prospects to visualize that expanded sense of self-worth by owning your product, the more sales you’ll make. It’s that simple. You can check out Maxwell Maltz  and his 1960 classic Psycho-Cypernetics or Dr Robert Cialdini and his popular book on persuasion and marketing, Influence: The Psychology of Persuasion for an in depth study that will serve your company well.

So how is this done? Well as artist we don’t spend much time on developing sales copy, an USP, an elevator speech or heaven forbid… a scripted sales system. Spending time in this area for most artists is boring. It is critical to your success though.  By properly developing and implementing those three pieces alone you could potentially double your sales in 2010.

We will put together a few articles on how to best accomplish these tasks.

Comments

  1. Tim,
    Great Post. This is so true! A few years back we used to travel to major art fairs around the country. One thing which was always evident was that the artists who consistently sold were jewelers. Why? Because jewelry is about self image.

    Another example – at the Kimball Art Festival in Park City several years ago I saw a middle-aged man carrying around a 4 foot square painting of a Native American Indian Chief. Instantly it flashed into my mind that the reason he had bought the painting was that it was how he wanted to see himself!

    We humans are so sophisticated and yet our psychology is very simple – at least with buying!

    Thanks again for the great article and look forward to reading more in your upcoming articles.

    Daniel.

    • Hey Daniel,

      Thanks for commenting. I had never really conciously thought about jewelers but you are right. Every show I went to in 2009 the jewelry artisans seemed to outperform everyone else. I hadnt connected the two.

  2. This emotion thing has been a growing awareness in my sales too. I was displaying at our local fall arts tour and had a particular piece of music, Ashokan Farewell, I think, playing softly in the background. A lady walked into my display room, heard the music, saw an image, connected the two, and immediately purchased the piece.
    I do a lot of landscape, and the same thing happens when people connect a childhood memory with a particular scene. SOLD!
    May you all have a prosperous and peaceful 2010
    Garth

  3. Hey Tim- love following along with your blog. Can’t wait for the next magazine!

  4. Hey Tim- love following along with your blog. Can’t wait for the next magazine!

  5. i like it

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