Digital Painting Success in 2010


Digital Painting Success in 2010, 3 Must Have Elements

I just got back from Denver. While digital painting was not possible, a nice drive and 4 hours each way was  spent on business reflection and planning for next year.

With my digital recorder at my side I compiled a ton of notes. Here are some of the things I reflected on from this year and some thoughts regarding next year. Surprisingly, there is not much here specific to learning more digital painting or digital art technique. (Could I be shooting myself in the foot by saying that?)

1-The successful businesses from 2009 had a few things in common; trust (garnered from transparency), a mindset of abundance as opposed to scarcity, a long term plan, and personal branding. A few companies and brands throughout the year abused our trust. Will they recover? Perhaps, but certainly the doors have opened in a few cases for new players to grab some market share.

2-Businesses that seemed to grow in 2009 were focused on problem solving, companies that provided real solutions to very real issues in their area of expertise.  By establishing an answer-centric business model, growth companies remained connected with their client and prospect base in meaningful ways instead of focusing on sucking money out of ones pocket. Those companies still profited handsomely they just had the proper intention; clients can see and feel that.

3-Cheating doesn’t work. Celebrities, corporate mucky mucks, athletes and small business owners alike provided the press with great headline material because of unethical or immoral ploys that were revealed. We as clients and consumers just want someone we can trust and that is accountable to what they say. Simple right? I always thought so.

4-People love simple.  A focus that is a foot wide and a mile deep makes sense. (The most difficult for us ADD type A folks) Companies that provided a simple step by step solution to a narrow but significant problem won. My business reflects that as well. In 2009 the most sought after products and services were my most basic.

5-The best gold and diamonds are deep and take work to get to. By focusing on your current client base, developing a great back-end strategy, then over delivering you can strengthen your relationships. Relationships make the difference between a client and a rabid fan.

So, with that reflection let’s take a peak at 3 things you business must have for growth next year. 2010 is gonna ROCK!

1-Focus on relationships. You have heard me say it a million times that people buy from people they Know-Like-and Trust. I can’t take credit for coming up with that, it is in every marketing book I have read.  So our task is to stand out from the crowd by connecting with the challenges our client have and delivering a solution that is easy to understand and implement.

2-Multiple streams of income. We need to be especially diligent in putting together multiple streams of income moving forward. Just as it prudent to diversify on the investment side, I think it is even more important to develop those other income streams. Be creative and figure out ways to tap into your current knowledge base and develop income outside of where your current paycheck comes from. (We have a few good ideas we will share in 2010)

3-Develop your referral or affiliate program. Many times business owners don’t take the time to strategically implement this programming. Done properly you can utilize an affiliate program to take some of the marketing pressure off of you. Having some others to work with makes a more fun and prosperous environment and will allow you to focus on how to serve and support your primary customers even more.

Implementation of these key elements in 2010 will have a positive effect on your mental well being as well as you balance sheet! til next time. Live, love and laugh. Tim

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