One of the bigger challenges I have had in publishing so far is trying to figure out a way to get the publication available in a variety of mediums. Being an Apple geek I really wanted to embrace the iTunes store and have the magazine available for iPads from there and for Kindle and other devices through other venues.
When I started first publishing on iTunes I quickly found out that the technical challenges of doing so didn’t align with my vision of how much time it would take. Worse, there did not seem to be provisions being able to change the frequency of the publication without starting fresh and there was no control over the flow of monies. I didn’t even have the opportunity to see the list of subscribers, that was a hassle. One challenge I had was when I wanted to move to a quarterly publication there was no way to change the billing so people were being billed for a publication they were not receiving. After several bouts of correspondence with Apple this is the final note they sent,
“Please include the line below in follow-up emails for this request.
You will need to remove everything off of the iTunes Store. We cannot stop or hold payments.
Certainly they have been very nice, the challenge is in the sentence “We cannot stop or hold payments.” I figured I was the only one who could not stop or otherwise hold the payments. Weird. So anyway as many of you know I am not a fan of auto-pay systems. It is just a personal dislike of mine but I don’t have any auto pay subscriptions personally or from any of my products. I get slammed all of the time from the online marketing community because I am “leaving money on the table.” True, this publication was never intended to be a device to optimize opportunities to extract cash from its readers. Not that there is anything wrong with that, we are all business people after all. It is just that the goals for the magazine never rally were tied to a dollar amount.
So all of that explanation is simply to give some context to the message saying that I am now using HP’s MagCloud application to helpt to make the publication device ready. MagCloud is pretty cool, we have set the pricing to be one dollar higher than what it will cost to purchase a download from this site. The difference is that when you buy the download from the MagCloud site you also get access via iPad for that price whereas here you get the download only. One other point about MagCloud is that you can get a high quality physical printed magazine as well. It is pretty expensive in my opinion but it does give those that want a physical copy of the magazine the opportunity buy one. They charge by the page so each month the publication will cost a little bit different based on how many pages there are.
We will still have the magazine downloads listed for sale here on the back issues tab and the read only version is still free. If you want to purchase a physical copy or a download for your mobile device you can click on the magazine below.